The craze for Brahmastra is increasing with each passing day. In India, it has sold more than 50,000 tickets and this is a feat considering that the film’s release is still 5 days away. And even overseas, it seems to have generated a craze. Bollywood Hungama had broken the news a few days ago about how the advance booking of the film has opened in the USA more than 10 days before release, including in certain non-traditional centres.
And now, it has come to light that the Ranbir Kapoor-Alia Bhatt starrer, which is all set to be released on September 9, has achieved one more feat. On Saturday, September 3, the USA celebrated ‘National Cinema Day’ and as part of the celebrations, a 4-minute 50-seconds long pre-show sizzle reel was shown to the viewers, comprising glimpses of more than 30 upcoming films from different studios. And Brahmastra was the only Indian film to be a part of it!
Deadline published a complete list of 33 films which are a part of the sizzle reel. 9 films of Disney made it to this video and the reputed studio included Brahmastra as well, alongside biggies like Black Panther: Wakanda Forever and Avatar 2: The Way Of Water. The other biggies Brahmastra shared space with the video are Shazam! Fury Of The Gods, Black Adam, The Woman King, Bones And All, Puss In Boots: The Last Wish, Don’t Worry Darling, etc.
An industry expert said, “This speaks volumes of the excitement that Brahmastra has generated worldwide. For Disney to feature Brahmastra in this video proves how much the head honchos in the USA are looking forward to this film. It’s no surprise that they are releasing it widely in North America.”
A complete list of these 11 studios and their 33 films, as mentioned by Deadline, is as follows: A24 (Pearl), Amazon Studios (Catherine Called Birdy, My Policeman), Disney (Barbarian, Black Panther: Wakanda Forever, Avatar 2: The Way Of Water, See How They Run [Searchlight Pictures], The Banshees Of Isherin (Searchlight Pictures), Brahmastra Part One: Shiva, Strange World, Amsterdam, The Menu [Searchlight Pictures]), Focus Features (Silent Twins), Lionsgate (Pray For The Devil), Roadside Attractions (The Good House, Call Jane), Sony (Lyle Lyle Crocodile, The Woman King, Devotion), Sony Pictures Classics (The Return of Tanya Tucker, Salvatore: Shoemaker Of Dreams, Living), United Artists (Till, Bones And All), Universal (Bros, Halloween Ends, Puss In Boots: The Last Wish, She Said, Ticket To Paradise, TÁR) and Warner Bros (Don’t Worry Darling, Shazam! Fury Of The Gods, Black Adam.)
September 3 was celebrated as National Cinema Day, during which 3000 theatres in the USA offered tickets for just $3 (Rs. 240 approx). A similar celebration was also held in the United Kingdom on the same day. In India, National Cinema Day will be held on Friday, September 16. All major multiplex chains on this day will offer tickets for Rs. 75. The offer will also be applicable in IMAX and 4DX screens.